Revolutionizing the PowerPoint Dominated Industry

MDC Introduces Ability to Produce Multimedia Presentations in Web Browser- Revolutionizing the PowerPoint Dominated Industry

Seattle, WA – June 30, 2003 – Today, at the National Educational Computing Conference, Multimedia Design Corporation (MDC), a leading developer of multimedia authoring and playback software for K12 and higher education, announced two revolutionary products that will change the way the internet is leveraged for multimedia presentations. MDC has achieved a technological milestone by creating software that ‘authors on the web for the web.’

“mPOWER for the WEB enables users to create multimedia presentations within their browser, something that has not been possible in the past,” says Brian Snediker, CEO of MDC. “The applications for students are endless. They can create dynamic multimedia content with this tool, for things like class presentations, interactive learning environments, and extensive reports. This capability goes far beyond static, limited web pages.”

The technology includes the same presentation tools found on MDC’s desktop version as well as the benefits of being web-based. With mPOWER for the WEB, students can express their creative ideas in the format of a web presentation. In addition, they can remotely collaborate on projects and edit and playback wherever they are online. Teachers will appreciate the plug-in architecture for assessment and testing and full copyright protection. Adds Snediker, “it’s a technology that needs to be seen to be fully appreciated.”

MDC also debuted the newest version of its widely used desktop authoring tool, mPOWER 5. There are currently over 150,000 mPOWER users in schools across the country. The company believes that mPOWER 5 improves student achievement, especially those who are at risk and who do not learn through traditional assessment. Title I and targeted assistance campuses will find this tool of particular interest. Among the enhancements to mPOWER 5 are cross-platform authoring and playback via a patent-pending XML format, enhanced image editing and paint functionality and much more. “But where MDC’s software distinguishes itself,” added Snediker “is the ease of use of our products. mPOWER 5 is straightforward enough that kids struggling with traditional methods of instruction can master its use, yet its robust enough to be widely used on the university and corporate levels.”

“We have made significant improvements to this already unique, unparalleled technology. We have received overwhelmingly positive feedback from the schools reviewing the new version. Students are putting together some amazing project-based learning presentations that incorporate text, graphics, video, audio and animation.”

Multimedia Design Corporation, a developer of the widely used mPOWER® multimedia authoring software for K12 and higher education, announces the release of mPOWER 5® for Mac OS X.

Apple Expo, Paris, France, September 17, 2003 – The new mPOWER 5® on Mac OS X will enable students to create easy to use projects incorporating text, audio, video and other images. “Students have been creating great multimedia projects for years with our software on the Mac, but with this newest version, we have taken a giant leap forward” says Multimedia Design Corporation’s president, Brian Snediker. “We were able to leverage some key technologies of Mac OS X when we built mPOWER 5®, such as, native PDF support, protective memory, and QuickTime. The combination of Mac OS X and mPOWER’s patent-pending XML format, will enable students unparalleled capabilities in creating content.”

This powerful software, enables students’ unparalleled capabilities in creating content. Among the many new features of mPOWER 5® are the ability to import HyperStudio® and PowerPoint®, networkable for authoring and playback, importing digital images from almost any source, and an image editor and paint tool. The newest mPOWER has a different look and feel from previous versions, but has maintained its well-known straightforward functionality even with the addition of so much more.

“We believe that Mac OS X with its unique integration of critically acclaimed digital media applications, Internet software, stunning Aqua interface, and industry-standard networking capabilities offers each student the ability to achieve their potential success beyond their dreams,” said Ron Okamoto, Apple’s vice president of Worldwide Developer Relations. “Apple and Multimedia Design Corporation share the commitment of bringing easy-to-use multimedia technology to the classroom making student projects a powerful new learning experience.”

Multimedia Design Corporation has received overwhelmingly positive feedback from the K12 and higher education schools reviewing the current release. Students are creating some amazing project-based learning content incorporating text, audio, video and animation. But perhaps the most significant technological milestone is that mPOWER 5® is XML based. Because mPOWER 5® can both read and write XML, all functions can be described in XML. The XML file format allows a presentation to include protected information without compromising copyrights and allows for dynamic data to be included in mPOWER 5® presentations. The finished content is transferred as XML documents, thus consuming very little space or bandwidth. All media objects are referenced, making content management much more controlled and efficient. Of course, the focus of mPOWER has and will continue to be improving student achievement through project-based learning. To assist in this goal, mPOWER 5® comes with free teacher and student work-at-home privileges.

 

Website designs and first impressions

It takes only a tenth of a second for people to form the first impression about anything; character or object. The same is true about their opinion on websites. The first impression about a website determines whether people like it or not. There are various elements on a website that influence a person’s impression about a website. These include advertisements, load time, color, logo, error messages, typography, layout, reputation of the company or brand, user experience, images, clarity of purpose, quality of content and tone among others. These elements should aways put you or your business in a positive light. Avoid using advertisements in your website because they are usually a put off. All the others should be accentuanted
Several studies have been done about several factors and how they are correlated to web designing and findings were as follows:
Eye tracking research identifies key elements key elements
An awesome first impression leads to prolonged visit duration
A research study that has monitored the eye movements of students as they scan the web pages states that it takes 2.6 seconds for eyes to, access specific website areas that influence their first impression. Specific sectors of the page like the logo, menu, social media and image icons that have good impressions make the participants stay longer on the page.
•    Most web users have their interests drawn from the following sections
•    The Search box, here users get focused for over 6 seconds
•    The institution’s logo. Has users spending 6.49 seconds before proceeding on.
•    The site’s major image, users are fixed for 5.93 seconds
•    The main navigation menu. Has subscribers focused for approximately 6.43 seconds.
•    The written content. Users take 5.58 seconds
•    The website bottom, Users spend approximately 5.25 seconds.
•    Web Users form opinions on designs within 17 ms
Google recently affirmed the 50ms number from their research. The study noted that some opinions develop within 17ms. Key findings from their research state that websites with high prototypically and low visual complexity are taken as highly appealing. The key note here is that your web design should be familiar and simple.
Inspiration drives better first impression
In case you are selling a dream, like an idea of a holiday to Dubai, an inspiring photography is the main creator of first impression.
A research about the role of first impressions in tourism web pages discovered that inspiration-related elements have the greatest effect on the formation of first-impression. To make people stay longer on your webpage, you have to apply a visual appealing stimulant to convert more clients.
First impressions are 93% design related
Good designs gets clients to trust and stick around. What creates mistrust and make clients quit is poor design.
Consumers pay lots of attention to the superficial components of a site, like visual cues, over its content. For instance, about half of all consumers (46%) of a study assessed the reliability of the sites based on the attraction of the total visual design of the site, including typography, front, layout, color schemes and front size.
Positive first impressions lead to higher satisfaction
Negative first impression decreases the overall satisfaction with your website. A test experiment conducted to study the results of product anticipations on the ratings of subjective usability test, as the control group read nothing. The revelations of the study showed a strong positive expectations on subjective post-study ratings. Those who had read positive review gave the device astoundingly better post-study ratings than those of the no-prime and negative-prime groups.
First Impressions can last for years
The key point here is that if the web first impression is negative, it may cause the subscriber to have prejudice against you for years.
Visual appeal is significant that user perception usability
The user perceptions of a low website appeal are not significantly influenced by the usability of the site even after a good experience with the website.
The most important point here is that one should invest in website design. It is the most significant factor that pulls in subscribers.
Conclusion
Visual appeal is too significant when designing websites. It increases traffic and consequently boosts returns.

COMMON MISCONCEPTIONS ABOUT DIGITAL MARKETING AND ADVERTISING.

Digital marketing is the promotion of products and or services by use of an online platform. It is a new age wave of marketing contrary to the traditional banners, fliers and television method that was more popular and dominant method of reaching the public.
As the World Wide Web through the internet connects more people from vast geographical locations and simplifies the flow of information so does it also warrant the need to come up with better ways for businesses to tap into this resource and reach more potential customers.This is where the concept of digital marketing comes in.
And as a new way of marketing and advertising, it does come with its share of misconceptions and myths by those who do not fully understand how it works and the impact that this method can have to conventional businesses. to Some of these myths include:
•    Digital marketing and advertising is not relevant for small businesses.
Contrary to this belief, digital marketing offers small businesses the opportunity of reaching more clients easily without the need of a physical location, eliminates the need for a call center as they can interact and communicate with clients directly and get a real-time response to complaints and feedback.
•    Digital marketing is expensive.
Many platforms are available with ranging costs depending on the budget and capability of the business from social media platforms which require very little to use and maintain to more advanced options. It all lies in choosing the right option.
•    Digital marketing only works with large web traffic.
The key to hacking the digital marketing concept is quality web design with content that directs the right kind of traffic to your website. Large web traffic can, of course, lead to a larger number of potential customers but not every visitor converts into a paying and profit generating a customer. A well-designed website should be focused on attracting targeted visitors that are specifically looking for the products and services that the business offers and thus stand a higher chance of converting these visitors to customers.
•    Digital marketing is for new age businesses and not suitable for traditional ones.
Digital marketing acts as a gateway to opening up opportunities for perceived “boring” and traditional businesses to reach a vast majority of the world wide population and thus expand their market base. Neither is it biased on the industry as almost anything can be found on the internet. Each business has its own set of targeted customers and as more people go online chances are there will be people looking for whatever it is your business has to offer.
•    Competitors are not online.
We are in the digital age where everything is going online. More often than not potential customers also gauge the business’ credibility and legitimacy by their online presence whether it be for products and or services. Even though competitors in your industry are not online, this should be used as an opportunity to take advantage of a resource that they are yet to tap into with the added benefit that it also enables you to broaden your market reach.
•    Search engine optimization (SEO) flux.
SEO is a marketing discipline focused on growing search visibility in the web space. Most online users use the search engine whenever they need information about a brand, product or service   A quality website can have a huge impact on how successful a digital marketing campaign is and how well it ranks on organic search engine results. Content that is stale, duplicated and has not been updated in a long time will have a devastating effect on your rankings and consequently on your visibility in the web space. To combat this, the website design has to be concise, create quality content that is relevant, answers unique queries relevant to target audience, encourage customer review and respond in time and have content that is regularly updated.
Misconceptions have been and will continue to be there in whichever field advancement comes but to be able to have a fighting chance in this technology and information age we need to move with the times and embrace change.

Tips for improving your website design

 

The web design field is constantly changing, new designs and trends are discovered every day, Therefore it behooves every web designer worth their salt to keep updating themselves with the new trends and new ways of doing their craft. This way, they will be able to offer clients the designs that they want and they will also appear informed whenever they are discussing or strategizing with clients about upcoming projects. Here are the tips that will help you improve your website design making skills and possibly get more clients;

1.   Use large typography

Use large typos preferably font 18 for the body of texts. Large fonts will make your content visible especially when people view it using a mobile phone.

2.   Do away with sidebars

Sidebars tend to clutter a website. They are mostly used for advertisements and they usually contain links. Most sites have gotten rid of them. Avoid using them so that visitors to the site will not be confused and fail to find what they are researching for on the site.

3.   White space is good

Crowded websites are hard to read; they are one of the reasons people leave a website as soon as they log in to it. Make sure that you leave space around and in between elements so that the content on a page can stand out and people can read it act on it.

4.   Quality images

Most web designers tend to use images  that anyone can find on Google. Go the extra mile and find unique and high quality photographs on your websites. This will show visitors that you put some effort into creating a good website and they will have a positive image about your company. This could translate to sales as people want to associate with companies that seem reliable and those that show they mean business.

5.   Good navigation

A good website is one that is easy to navigate. Make sure that the website you are designing is easy to navigate and that visitors can find the most important pages and they can also find whatever they are searching for on the site. Navigation will help visitors to get a good user experience and reduce the rate of bounce rate.

6.   Responsiveness

A good website should also be responsive. There is no point of creating a fancy website that no one will be able to access. It should be accessible through all devices including mobile phones because more than a half of internet users use their mobile phones to access the net.

7.   Plan ahead

Web design is not a task that should be taken lightly. You should always plan  ahead instead of waiting until you have started to code so that you can think about the next move to make. You may choose to use a paper and pen, wireframing and prototyping web design tools or a white board to do this. Regardless of the tools you use, just make sure that you start your design offscreen because you will end up spending less time when you come down to coding and it will also help you think ahead and design a better website.

8.   Avoid sliders

Research shows that most people hate slides. Therefore, try and avoid using them as much as possible because only a few people will end up using them. Most people prefer to scrawl, hence, you should create a design that allows scrawling instead.

9.   Incorporate follow and share icons

Social media has become a big part of our lives. Integrate the website with other social media platforms by including share and follow buttons. This will help you to get your company out there and the more people know about it the better for your business.

10.               Link your Logo to your homepage

A logo  is an important part of any company because it is what people recognize when they see your company. Have an expert create a unique and appropriate logo for you and then link it to you homepage.

11.               Include call to action buttons

A good website should have call to action buttons that encourage visitors to take a certain action. Keep this in mind when designing the site.